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P.A. TIME INDUSTRIES |
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1996 was the year which saw the birth of Maxima, The brand which was born out of
the vision to serve the need of masses. Until then, the vast majority of people
had the option of buying either an expensive wristwatch at above Rs 500 or be fleeced
by the smuggled or duplicate watches selling at throwaway prices but with no assurances
of quality or service.
Maxima was the result of a vision to serve this vast majority through a product
that was accurate, reliable, guaranteed for quality, backed by after sales service
with a trusted brand assurance but more importantly priced at Rs 350.
The success of Brand’s single point communication of "India's first guaranteed waterproof
watch at Rs 350" has created history of sorts in establishing high brand awareness
and recall amongst the mass for the brand. Brand has seen massive acceptability
in the mind of consumers due to its high product standards and surprisingly affordable
pricing.
Maxima is a product of the masses and it has always been our endeavor to ensure
that our product reaches the nooks and corners of the country. We today have a strong
support of over 80 distributors, covering all parts of the country and we are proud
to say that we have over 6000 loyal retailers across the country.
In order to ensure that our consumers get the best of after sales service, we have
opened a series of service centers at all distributor outlets in the country. We
have also opened our Company service centers at Delhi and franchise service center
at Mumbai, Kolkata and Patna.
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