Our Chairman
  Mr GS Purewal, Chairman PA Group of Industries with his "Never Say Die" spirit overcame repeated problems and difficulties, over the years, to establish one of the foremost brands in the Indian watch industry. Today, his vision is respected not only by the Indian watch manufacturers but also by international players. He is known as an idealistic individual and not as a shrewd businessman, he has earned tremendous respect for himself, through his straightforward dealings, honesty and fairness.

Born in Pakistan, he arrived in India in 1948. He moved to Mumbai and worked as a sales agent selling watch spares. He then moved to Hyderabad in 1950 were he started making watch spares. He was awarded by the director of industries and was awarded for further training abroad. He moved to England in 1956 where he worked in different factories learning the minor details of the industry.

In 1962, he returned with imported machines and set up P.A. Pinions, which today holds the distinction of being the largest manufacturer of spares in India. In 1977, he established Purewal & Associates that is today engaged in manufacturing watch movements that are sold in India and exported to Hong Kong and China.

In the early 1990, he set up P.A. Time Industries to manufacture electronic watch components and quartz wristwatches.
 
  Birth of Maxima:
  Maxima was born in 1996 out of the vision to serve the economically weak segments of our society. Until then, the vast majority of people had the option of buying either an expensive wristwatch at above Rs 500 or be fleeced by the smuggled or duplicate watches selling at throwaway prices but with no assurances of quality or service. Maxima was the result of a vision to serve this vast majority through a product that was accurate, reliable, guaranteed for quality, backed by after sales service, a national brand but more importantly honestly priced at Rs 350. The success of our single point communication of "India's first guaranteed waterproof watch at Rs 350" has created history of sorts in establishing high brand awareness and recall amongst our target audience.

Mr GS Purewal has twice been awarded the "Trade Post Man of the Year" in 1986 and 1997. In fact, he is recognized as the person who pioneered the quartz movement in India.
 
  Our Group:
  PA Group today comprises of:
 
 
  1. PA Time Industries - Maxima Watches
  2. PA Pinions
  3. Purewal and Associates Ltd.
  4. PA Precision Components
  5. PA Button Cells
  6. A Watch components Pvt Ltd
  7. PA Magnets.
  Our Partners:
  The spiraling success of Maxima has further gained momentum with our partners Mr HS Purewal, who is an Electronic Engineer and MBA from Houston University, USA and Mr MS Purewal, who is an MBA from New York University, USA, bringing in new ideas and modern marketing methods.
 
  ISO 9001-2000:
  Our commitment to quality has got us the coveted ISO 9001-2000 certification for PA Time Industries.
 
  Our Products:
  Maxima had about 250 models in 1998/99 and today we are touching 1000 models in plastic and metal.
 
  Aqua Collection:
  We have the Aqua collection for consumers who seek reliability and affordability. The Aqua collection today has over 350 models with another 100 in the pipeline for the current year.
 
  Gold Collection:
  We offer the Gold collection for formal occasions for consumers who look for international designs at affordable prices. Our Gold collection has over 500 models in both Gents and Ladies models.
 
  Scuba Collection:
  We offer the Scuba aimed at the sporty trends amongst the youth. These watches are not only of international style and quality but they are priced keeping in mind the Indian youths pocket money. Scuba today has over 50 models to offer. We have also introduced our first chronograph.
 
  Our Plant:
  Maxima watches are manufactured at Dharampur in Solan district of Himachal Pradesh. Not only, do we use state of the art technology in manufacturing of our watches, but to maintain high standards of quality, every single watch is tested, before it is ready for dispatch. We use state of the art computer aided design packages, which enhances our capability of making products of international designs available in the fastest time.
 
  The Changing Face of Maxima:
 

Maxima began with the most memorable commercial of the watch falling in the pool. We followed later, with the commercial that could not have reinforced any better the strength of our watches, with an elephant stamping on the watch. We introduced the Gold commercial to declare the entry of Maxima into metal dress watches. We also went on air with the slick Scuba collection commercial, catching the eye of the youngsters.

Today, Maxima communicates of an organization that stands tall in its claim for addressing all needs of the Indian consumers and offering an enviable range at prices that are pleasantly surprising, given the international styling. The new commercial with Malaika Arora and Cyrus Barocha carries this element of "Life main what a surprise - (With) Maxima".

 
  Our Distribution:
  Maxima is a product of the masses and it has always been our endeavor to ensure that our product reaches the nooks and corners of the country. We today have a strong support of 56 distributors, covering all parts of the country and we are proud to say that we have over 5000 loyal retailers across the country.
 
  Exclusive Outlets:
  We have opened our First Company exclusive outlet in Chandigarh. It is the first of a chain of outlets that we plan in the coming months. The brand Maxima is today represented on all Time Zones across the country.
 
  After Sales Services:
  In order to ensure that our consumers get the best of after sales service, we have opened a series of service centers at all distributor outlets in the country. We have also opened our Company service center at Delhi and franchise service center at Mubai.
   
   
***